Corporate films are best suited for business promotions. Many companies & organizations prefer video presentations of their products and infrastructure for TV broadcasts, digital projection or uplink on websites. Video films cost less and have more mobility. But they cannot reach high end production value and best picture quality.

35 mm & 16 mm film formats are the international standards for ad films of high end quality. These formats are used for making feature films, ad films & music videos. Though more expensive, 35 mm and 16 mm film formats give the highest quality picture for theatrical exhibition (big screen), as well as for television. Many companies & TV channels prefer to have their corporate films & documentaries shot on these formats.

The answer is High Definition (HD) format. HD is becoming more and more popular nowadays. Slightly more expensive than ordinary digital video (DV), HD films are cheaper than 35 mm or 16 mm films. HD films can give a high quality picture of international standard. HD format is good for making corporate films & documentary films.

Movie stars can definitely boost sales initially but in the long run, it would depend on the quality of the product. Besides, a strong idea or concept makes an effective ad film. Remember the ad films by Fevicol?

If your budget allows you, never go for an ad film in digital video format. Choosing to make the ad film in 16 mm film can bring down your budget by 20 to 30 percent than in 35 mm ad film. If you are planning to also show your ad films in cinema halls (big screen), 35 mm is most advisable. Do you remember the old Vicco Vajradanti ad? The ad film was made more than twenty five years ago and the same film is still running in many multiplexes. How? The answer is because it was shot on 35 mm film. Remember, your business might be a smaller one at present, but the dream you saw while starting it was a much bigger one. The money you invest now should give benefits in the long run. A 35 mm ad film is a good investment in this regard.

Graphic presentations look neat and good at the first sight but they bore the viewers in a short span of time. Remember, the power of audio visual medium is in the mobility of living beings and live spaces on screen. A human face can make two hundred and fifty thousands different expressions that can never be reproduced in any graphic presentation. Further, representation of data and charts in a corporate film is a regular way of doing things and makes the film boring.